SPEAKER: Tracey Panek, Historian & Director of Archives, Levis Strauss & Co.,
Be captivated by the history of the blues - or “How does a heritage company, nearly 175 years old, still retain its youthfulness”. Hear about the birth of the modern blue jean, how Levis Strauss stays rooted in its legacy branding, learn the importance of stories, and discover how Levi Strauss connects with culture to stay forever young. Tracey Panek, Historian & Director of Archives at world headquarters in San Francisco manages the day-to-day workings of the LS&C Archives as a key corporate asset, answering historical questions, assisting designers, brand managers, executives and other employees whose work requires historical materials in the Archives. She regularly hunts for unique vintage Levi’s® garments and unusual Levi’s® items to add to the Archives
Be captivated by the history of the blues - or “How does a heritage company, nearly 175 years old, still retain its youthfulness”. Hear about the birth of the modern blue jean, how Levis Strauss stays rooted in its legacy branding, learn the importance of stories, and discover how Levi Strauss connects with culture to stay forever young.
Tracey Panek, Historian & Director of Archives at world headquarters in San Francisco manages the day-to-day workings of the LS&C Archives as a key corporate asset, answering historical questions, assisting designers, brand managers, executives and other employees whose work requires historical materials in the Archives. She regularly hunts for unique vintage Levi’s® garments and unusual Levi’s® items to add to the Archives